Over the past decade, we’ve done a lot of research into online diaspora communities around the world, covering a variety of cultures and nationalities. Over 10 so far and what we suspect may be, the largest analysis of diaspora communities in the world. As we recently sifted through the data, we found some common elements to all digital diaspora communities.

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Photo by Sergio Capuzzimati on Unsplash

So how do we do this research? We use a methodology called Netnography, which is taken from the real-world anthropological method called ethnography. Basically, it is the systematic study of a culture. Netnography is a similar process but done entirely…


Modern Freemasonry has been around just over 300 years. Some speculate it is far older. Why has this mysterious organisation survived so long?

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Image Credit: Los Angeles Times

For those of you who may read this and come with inherent biases such as Freemasonry being a religion, worshipping the devil or being the worker bees for the Illuminati, you will be disappointed to learn that the truth is none of these. Masons can barely organize a rock fight in a quarry and after over 300 years, the typical “refreshments” served after meetings is egg salad sandwiches with bread of varying degrees of freshness. …


Ever since we climbed down out of the trees and figured out how to create technology and with some of those technologies, such as writing, expand our knowledge, we’ve known that all technology is both good and bad. A bronze axe could feed your family and provide shelter. It could also cleave in the skull of your enemies. A smartphone too can help feed your family and through social media, can ruin someones day or promote civil unrest. It’s a trade-off humans have made and continue to live with.

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Photo by JESHOOTS.COM on Unsplash

And some technologies have been invented for one reason and end…


Industry 4.0 has been slow to evolve, until now

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Photo by Science in HD on Unsplash

The manufacturing industry around the world is about to go through a period of unprecedented innovation and technical revolution. Artificial Intelligence, robotics, IIoT will all play a role.

The pandemic that has ravaged our world impacted every industry. Some businesses, such as restaurants and retail stores haven’t fared well. The manufacturing sector was hit hard as well with supply chain disruptions and restrictions on transportation of goods, raw and finished. …


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Photo by Tim Graf on Unsplash

Countries around the world see Artificial Intelligence (AI) as a critical general technology to give them competitive advantage in productivity, economics and of course, warfare, be it cyber or real-world. Governments have poured billions of dollars into academia and industry to gain competitive edge. China, Israel, America, the UK, Canada and others have laid claim to staking out leadership roles with AI.

While the type of AI that we see in Hollywood movies, what is termed as general AI remains a ways off and some think it may never happen, the development of AI is moving fast and even in…


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Photo by Christina @ wocintechchat.com on Unsplash

For decades the biggest challenges for Big Tech, from Facebook and Apple to Amazon, Twitter, and Google had been about growing their customer base and launching new hardware and features. In 2018 I predicted that in 2019, Big Tech would face entirely new big challenges; regulatory and societal attitudes. And those issues arose in 2019 and then more in 2020. In 2021, Big Tech faces some very serious challenges.

While the Big Tech companies still face the challenges of audience growth and delivering new hardware and software products, this year will bring in a whole new level of challenges. With…


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Photo by Michael Dziedzic on Unsplash

Right now, Google dominates the search engine market with an over 90% share. Largely because they built a good product. They’ve done so well that they’re now where Microsoft was in the 1990’s; facing anti-trust battles. From the original search engine, Google added other products such as Maps and now Workspaces. Some products like Buzz and Google+ failed. All part of the process. My time with the internet goes back to the days of the AltaVista search engine and when Yahoo! Dominated search. SEO? Unheard of. There were a multitude of search engines. It was a mess but it was…


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Photo by Jakob Owens on Unsplash

One key feature most any investor in a technology startup will ask about is how is the app or device set up to connect to other apps and devices? They’ll also look the “ecosystem” in which the startup’s app plays in, such as FinTech, InsurTech, AgriTech and so on. And of course, that key question of “what problem are you solving?” These are valid and important considerations; for the startup and the investor. But it has also created a rather large mess. And it’s getting messier.

The pandemic hasn’t helped, although it might seem so. As people started to work…


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Photo by Matthew Henry on Unsplash

In early 2018, I predicted that the biggest challenges Big Tech and the information technology industry would face would be political, as in regulatory and anti-trust. That is largely when the issues of the responsibilities of Big Tech companies started and now the US government is proceeding with anti-trust imvestigations on Google and governments are looking ever more closely at Facebook and Apple. Amazon has come under fire as well. Regulation, in some form or another is inevitable. Why?

Prior to what was called Web 2.0, where technologies that enabled easy ways for humans to collaborate and communicate in real-time…


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Photo by Luke Chesser on Unsplash

Ask just about any company what their most important asset is and they’ll tell you people and/or information. Today, information as an asset is probably more important than ever before and could, when properly recognized, managed and turned into knowledge, or even just raw, provide entirely new revenue streams for a business. Monetized, information and even raw data, could also double or triple a company’ valuation.

For a business to think of its information or raw data as a monetizable asset and to just treat information as an asset is a paradigm shift in thinking. Business sees revenues as strictly…

Giles Crouch

Digital Anthropologist | Featured in Wired | CIO | Polymath

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